The majority of the world is now online, and with that comes great opportunities. If you are interested in capitalizing on the vast range of consumers, learners, and other types of people that use the internet, you will need to set up a website with a dedicated sales funnel. While this may sound terrifying to the uninitiated, it is far more straightforward than you might think. In this post, you’ll learn what a sales funnel is and why they’re so valuable to your business.
What Is A Sales Funnel And What Are They Used For?
A sales funnel is a multi-step process that your company takes to lead potential customers through the purchase process. It can be broken down into four essential parts:
- Awareness: No matter what software you choose, you will need to raise awareness of your business to attract targeted traffic. You can do this through SEO and advertising. SEO is a lengthy process, but it is free (the traffic rather than the process), and the traffic is highly targeted. On the other hand, ads cost money but can provide you with a quick burst of traffic ideal for testing your funnel.
- Interest: Once you’ve got traffic, you need to keep their attention and make them want more. You can do this with relevant content, images, and video.
- Decision: At this stage, they should be tipping more towards the buying phase, and it is your job to tip them in your favour. However, you must be delicate about this and avoid heavy-handed selling tactics that might scare them away (but this is highly dependent on what you are selling).
- Action: By this phase, they should be primed and ready to buy. The only thing you need to do is offer your customers frictionless payment options. You should also be collecting their emails at this point.
The awareness phase is the first step of the funnel, where you make potential customers aware of your product or service. This is followed by an interest phase, where you upsell your existing customer base with more products or services they might need. The final part of the funnel in action, where you provide incentives for purchasing now or signing up for a trial membership. The principal function of a sales funnel is to simplify the lead generation process by making it easier for businesses to identify prospects that are most likely to be interested in their product or service and then incentivize them to take action.
How Do They Benefit Your Business?
A funnel has numerous benefits for businesses large and small and is particularly effective for selling digital products such as guides and courses. Suppose your business focuses on sharing knowledge with the world. In that case, you might want to think about setting up a site that has options for obtaining emails and the ability to convert and upsell your visitors. In this case, a sales funnel is the ideal choice, as it offers you all of the tools you need to get started as quickly as possible.
What Funnel Options Are Available?
Clickfunnels is the most well-known funnel software, and it gives you the chance to maximize profits by creating a sales funnel without prior knowledge. The best thing about Clickfunnels, in particular, is that they provide you with the ability to try before you buy. This allows you to test the waters and see if it is the right software for your specific website needs. To find out how to make the most of your clickfunnels free trial, you must first understand what things you can do with the software. Aside from the apparent options like setting up the funnel itself, ClickFunnels gives you the ability to do several other things. One exciting option they provide is the ability to set up an affiliate program to allow other people to promote your business and receive a commission from you for each successful sale. As a result, you will receive business constantly and allow your funnel to do most of the heavy lifting for you.
Furthermore, you will get the option to collect emails that you can use to sell or promote other products later and provide you with a chance to upsell and maximize your profits. Upselling is an important feature to have when creating a website. You can offer your customers the opportunity to get even more value from their initial purchase creating a win-win situation for all involved. Among the best features of ClickFunnels is the collection of conversion-tested templates that you can use without prior experience.
Building a funnel is an investment in the future of your business. It is an investment in your customers and in your ability to grow. Once you have set one up, you will discover your business scaling to new heights you never thought possible.