As the head of an established company, don’t ever make the mistake of thinking that closing sales is all about numbers. On the contrary, it’s about people in particular. In this regard, taking your focus off the customer is risky and can turn out to be quite foolish on your part. The aspect is sales is not always a smooth ride through and through, but there is also the fact that with a bit of effort, one can ensure that the entire process of sales is streamlined, making you appear a lot more organised, focused and present for your client.
Of course, when it comes to closing a sale, the times period matters a great deal but one must make sure that all the major steps essential to the process of a sale are followed systematically. From sending a proposal to getting the approval of a contract to even agreeing to the overall scope of a particular project, all of it must be taken care of by you. Even though this may appear excessive to some people out there, rest assured that this is to ensure that there are no sudden problems or mishaps to deal with when you least expect it. It is as simple as that. Plus, a well-planned LMS for employee training can go a long way in making sure that you and your employees see eye to eye on most matters of the company in general.
Without any further ado, let us get into the five tips to get your employees to seal the deal:-
Make sure that they identify the decision makers
Enough studies have shown beyond a doubt that the prospecting itself is one of the most difficult parts of the sales process. All in all, even the best sales pitch will amount to literally nothing if you are talking to the wrong people.
However, key aspects like an influencers map and the like will help a great deal since this narrows down the people who will ultimately influence buying decisions. Never forget that the first crucial step is pinpointing the right stakeholders which will save you a lot of time and effort in the long run.
They need to do their homework thoroughly
Once you are aware of who the decision makers are, simply taking your presentation to them won’t help. You need to have all the pain points of their organisation as well as information about the competitors at the back of your head. And most of all, why your product can serve the needs of your client better.
Pitching the solution rather than the product
Amongst a horde of features, specs and numbers, the sales pitch tends to get lost in translation more often than usual. Once you move beyond the “what” to the “why” factor of your product, you will be able to convince the client why they should choose this solution over others. By becoming skilled at this, you will be able to put forward a thoughtful and prepared presentation every single time.
Be forthcoming in asking for the sale
This is something a lot of companies avoid because the sales rep tends to get a bit too pushy. However, one can be concise and clear about the same, making sure that all concerns are addressed and listening to all the needs of the customers.
The aspects of anticipation and mitigation
There are very few sales out there that end up being seamless as objections, both small and large, do tend to crop up. However, anticipating these obstacles and being fully aware of the concerns of your client will ensure that the process is a lot smoother than usual. An objection flowchart is a perfect way to navigate certain unknown variable that might come up.
However important the above pointers are, what is equally important is the fact that you are completely honest and transparent towards all of your employees. There are no two ways about that for sure. Make sure of the fact that nothing is left unsaid and that every single important fact has been discussed thoroughly beforehand itself.
All in all, you completely owe it to yourself to turn the entirety of your sales pitches into an efficient tool and process. That way, you will be able to create your own sales plan a lot more easily as well as making sure that the process takes care of all the details. Once this has been sorted out, you will have a lot more free time to be able to focus on customers in particular. Most of all, there are so many aspects for you to keep in mind at all times, thus making sure that there is an extra amount of time spent on your customers is always a step in the right direction.