Every MSP business owner seeks to build, improve, and grow their business. Unfortunately, the market for MSPs abounds with fierce competition. This is why you need a solid marketing strategy.
After all, when you have prospects’ attention, you should convert them into customers to maintain a successful business. Below let’s look at five tips that would help improve your career in MSP.
1. Track your revenue
Revenue is important in improving your MSP business. Tracking your revenue would help you balance out your cost of operations. In addition, you would be able to see where you can improve your services.
With revenue tracking, you would also know if your current operating method is profitable or not. If it isn’t, you have to make adjustments. If it is, then you can make improvements.
2. Upgrade your service provision
Every management service provider business aims to provide everything that a customer would need to run the IT side of their business. For instance, if some of your customers still use third-party backup solutions or antivirus solutions, you are missing a source of revenue.
You could provide these services as part of your services or, at minimum, make a rеѕеllеr соmmіѕѕіоn. But, of course, this also applies to every IT provisioning of your customer’s needs.
3. Communicate your Company’s selling points
After getting your prospect hooked, you should engage them so that they would be ready to sign on the dotted line (contract). While the deal is being closed, you should establish trust with your prospect.
Identify their pain points, listen and ask them questions, and stress the value your service will provide. You can only do this through communication.
It would be best if you learned how to position yourself in the MSP market, attract new prospects, convert them, and then sell your services. Additionally, planning your business objectives will help you grow your managed service business.
4. Speak the same language with your customers
A help desk is the best technology support system for MSPs business. However, help desks have been often noted to have a challenge and are problematic for many IT providers. What truly sets apart an MSP business has a good help desk. As a managed service provider, you should focus on your customer service.
Understand the pain of the customer that calls. Be emphatic, patient, and understand how much disruption your customer is facing. A good help desk could be an extension of your business rather than a separate team.
You can seek training on speaking your customers’ language instead of using tech-focused vocabulary. Every MSP business should be proactive to ensure they continually provide value by finding ways to solve problems before becoming one.
When your business is proactive, it counts a lot for customer service because your staff would become an extension of your clients, and then you get a good, trusted partnership relationship going. Ultimately, having a good help desk becomes almost a part of the customer’s team instead of a third party.
5. Start a marketing campaign.
After an MSP discovers its brand, you must embark on a digital marketing campaign or plan that would target an audience over strategic technology platforms. You must first identify your marketing budget and then appoint someone to a dedicated marketing role to start a marketing plan.
It would not be ideal to have employees who do marketing as only part of their job function. To tell their business story, most should also select the right mix of digital marketing media, including web and social properties.
In addition, you should also consider getting a website that would reflect your brand identity and also has solid search engine optimization (SEO) in place. Finally, it is also paramount to review your sales process.
This would ensure that your digital marketing is tied to your customer relationship management platform. In addition, the rules of engagement would be set so that sales representatives know how to nurture those who may not be ready for a sales conversation or follow up with ready prospects.
Finally, you can choose the right marketing technology solution after completing these steps. Ensure that you choose one that works for you.
Conclusion
Many managed service providers struggle with improving their business when they are focusing on improving the wrong operation aspect. The key to growing your MSP business is to ways to enhance what matters to your customers.
When you do so, you put yourself in a better position to make good decisions more easily when under pressure. So even though it might take time to build a successful MSP business, if you stay dedicated to reassessing your mode of operation, then your likelihood of thriving is high.