Learning how to create excellent copies can be an interesting career move. You don’t just get to flex your creative muscle in public but also make a good amount as remuneration. The best part is you don’t need any formal education to land a job. Some of the most highly sought-after copywriters don’t have a degree. Yet, they earn well over six-figure sums every year.
This guide will discuss the top three career choices for copywriters and ways to find employment.
The Top 3 Copywriting Careers
If you want to become a copywriter, there are three ways to start.
- Work for a corporation’s in-house marketing team.
- Work as a staff copywriter at a marketing agency.
- Work as a freelance copywriter.
Copywriting is a lucrative career in 2021, and businesses are frantically hiring talented copywriters. Finding an entry-level job is easy as all you need to do is draft a good resume and send it out to the right people. It’s just like landing a regular job. But, if you want to step up your game and enter the big leagues, freelance copywriting is where it’s at.
Unlike agency copywriters, freelancers enjoy greater control over their careers. You choose who you work for, the working hours, your rates, and how to manage your schedule. It’s like setting up a business in several ways, and it’s not easy.
How to Establish Your Clientele?
Finding your first client will always be a difficult but rewarding experience. But once you get into the groove, you’ll start gaining confidence to refine the client acquisition process. There are several ways to find clients. Freelancing platforms like UpWork and Freelancer offer numerous opportunities to connect with people.
You could also reach out to digital marketing agencies like Revpanda with your resume. However, direct employment works best for experienced copywriters as potential employers will usually request to see your portfolio. But if you have the required expertise, there are several opportunities for copywriters at Revpanda.
How to Price Your Copywriter Services?
Knowing what to charge as a freelancer can be a struggle, especially if you’re starting. There are four major pricing models that you can use.
Hourly Compensation
The most common form of compensation. Getting paid by the hour mitigates the risks for clients since they can simply stop paying the moment they’re dissatisfied. But if they like what they see, they can’t simply keep piling tasks without clearing your dues.
Retainer/Salary
The client pays a fixed sum every month to reserve your services. This gives them direct access to a reliable copywriter. You might not find clients willing to hire you on a retainer at first. But once you’re experienced enough, the offers will start flowing.
Based on Project
This is exactly what it sounds like. The client pays a fixed sum for the project, and the amount is split according to deliverables. Once you reach said milestone and the client approves the work, they disburse payment, and you start working on the next goal.