The word ‘blog’ has surprisingly been around since the late 90s. Short for web log (did we just blow your mind?), a blog is officially defined as “a regularly updated website or web page, typically one run by an individual or small group, that is written in an informal or conversational style.” As boring as the definition makes it sound, blogging is now pretty big business.
With big-name bloggers and vloggers such as Zoe Sugg (AKA Zoella) and Alfie Deyes making extremely successful online careers for themselves, it’s hard to ignore the undeniable power of the blog. So, you may not want to become the next overnight blogging sensation, but are you toying with the idea of starting your own blog?
Well, the personal and professional benefits say that you should definitely go for it! You wouldn’t write a blog about something you’re not passionate about or interested in, would you? Therefore, focusing your attention on something you find enjoyable can be pretty therapeutic. Not to mention the fact that writing can be a cathartic, stress-relieving activity after a long day at work. As you nurture and grow your baby blog, you also gain a sense of pride and achievement – look at what you did!
Whether or not it’s your intention, a blog, if it does well, can bring in an extra bit of money, too! Depending on what you blog about, if word spreads far enough, you might find yourself receiving freebies from suppliers who want to be promoted. Definitely a cheeky bonus.
The benefits of blogging don’t end there, they also extend to your professional life. For instance, blogging on a subject relating to your field of work can help to show you as an industry expert, boosting your reputation among your peers. If that doesn’t sound like your cup of tea, the choice of topic really is yours. Any sort of blog demonstrates that you have some great transferable skills that employers value. These include commitment, organisation, drive and communication skills. Double win!
Some industries are hard to break into. Are you struggling to make your breakthrough into your desired field of work? Popular or niche areas of work are brimming with competition, so don’t beat yourself up. That being said, if you want to increase your chances of realising your dream career, blogging could be the answer.
Let’s take the beauty industry as an example. A report published last year by raconteur.net showed the industry to be worth £17 billion in the UK alone, with Brits spending an average of £342.90 a year on cosmetics and skincare. In a more and more glamorous world, it’s no wonder that more people than ever are looking to be part of the beauty revolution.
Blogging is a great way to get involved and show your credentials! Below you’ll find a list of UK beauty bloggers who are really working it right now.
1. MANFACE
@manfaceUK
manface.co.uk
First up, we have Thom Watson, who started his blog, MANFACE, back in 2010. The skincare and fragrance blog was born to fill the gap in the market for blogs dedicated to male grooming. Thom’s expertise, gained from experience of working with luxury beauty brands, his beauty therapy qualifications and SEO knowledge, is outshone solely by his passion for quality products. His clean and professional (yet always amusing) blog is a popular choice and has also racked up an impressive amount of Twitter followers (nearly 10k).
2. She Might Be Loved
@GeorginaGrogan_
shemightbeloved.com
Sheffield gal, Georgina, is the author of the beauty, travel and plus size fashion blog She Might Be Loved. Having worked in cosmetic retail, she started her blog as an avenue to explore her passion. Since then, the blog’s success has been unprecendented. Her 35,000 page views per month, 19k+ followers on Twitter and various awards under her belt speak for themselves. You may have seen her blog mentioned in big name publications such as Cosmopolitan, LOOK and Metro. It’s safe to say that Georgina is fast becoming blog royalty!
3. Amber’s Beauty Talk
@amberbeautytalk
ambersbeautytalk.com
Next up, we have Amber’s Beauty Talk. At just 23 years old, Amber has already been nominated for a Natural Beauty News award thanks to her green beauty blog. Her mission is to promote the benefits of natural, organic and cruelty-free products. Amber is living proof that you don’t have to compromise your beliefs and passion in your quest for success! Not only is she managing her blog, but she is also the founder of a bee-friendly gift, homeware and skincare business, Nectar and Bumble. You go, girl!
4. The Anna Edit
@TheAnnaEdit
theannaedit.com
Moving onto our next young British blogger, we land upon the beauty and lifestyle blog The Anna Edit. Anna does things her way; she writes about the things she loves including minimalist makeup, fitness and travel! She also posts regular vlogs on YouTube. Despite being a bright-eyed twenty-something, Anna has been blogging for over six years. What started as a beauty blog at uni has now blossomed into a charming and popular lifestyle bible.
5. The Cosmetic Aesthetic
@TheCAesthetic
thecosmeticaesthetic.com
Latasha is a 22 year old self-confessed beauty junkie! Her blog, The Cosmetic Aesthetic, is dedicated to full-on beauty and cosmetic lust. If you’re looking for product reviews, gorgeously photographed beauty hauls and insider tricks, Latasha is your girl!
6. The Jewel Beauty 
@JewelBeautyBlog
thejewelbeauty.com
A girly girl’s heaven, The Jewel Beauty is full of pink, hearts and fabulousness. Run by Digital Marketeer, India-Robin, this beauty blog is jam packed full of reviews, tips and news. Here you’ll find big brand names and lesser known luxury products being reviewed alongside personal anecdotes. According to the blog’s ‘About’ section, India-Robin states that: “My blogging journey has been amazing, and has given me so much confidence in myself.” What other reasons do you need to start your own blogging adventure?
These are just a selection of Britain’s young beauty bloggers who are enjoying their own, hard-earned online success. Take a look at their blogs and see just what they have achieved. Even if beauty isn’t your thing, their entrepreneurial spirit, professionalism and dedication is so inspiring!
What are you waiting for? Get blogging!