Who doesn’t love a cold call? Your potential customer is there, enjoying a movie after a hard day of work, and you interrupt his relaxation moment to offer your product. Easy sell, right?
Obviously not. Your potential customer is unlikely to buy any product from a company so annoying. Fortunately, the days of cold – and irritating – calls to start a sales pitch are behind us. Now, businesses are resorting to a much more efficient way of attracting potential buyers: lead generation agencies in the UK.
The goal of a lead generation agency in the UK is to attract prospects to a company, enhancing interest via marketing and advertising. Lead generation aims to convert a lead (someone interested in your product) into a customer.
The process might be complex and takes a lot of time and effort, but it’s definitely worth it. The lead generation industry is thriving and welcoming more and more talents each year. Opportunities are abundant, and there are many different roles to choose from.
Have you ever considered working in a lead generation agency in the UK? Discover the top 7 careers to consider in lead generation.
1. Business development executive
A business development executive is a person who manages a business’s growth. It’s usually the person seeking new business clients and managing the agency and client relationship. This professional ensures the agency has a regular flow of work and guarantees the team knows the project’s requirements, such as audience, budget, goals etc. The executive is also responsible for setting deadlines and objectives, in line with the client’s demands. Other responsibilities include managing the team’s and client’s expectations, as well as advising the company about trends in their industry and target market.
2. Copywriter
Copywriters that work with lead generation never get bored. There are countless types of copy to be created, ranging from search engine ads to brochures and e-books. Social media posts and landing pages are also part of the deal.
There are several layers of strategies involved in copywriting for lead generation. A writer who chooses to work in this sector will be able to use all their skills. For instance, a short, poignant copy might be needed for an ad on Twitter. The potential customer will click the link and arrive on the landing page. There, he will find enough information to keep him interested without revealing too much.
That’s because landing pages are aimed at capturing the customer’s contact information. To receive all the facts, the potential customers must give their emails (in exchange for a brochure). And there you go: the potential customer is now a lead.
3. Designer
A lead generation agency can’t do its job without a designer. Designers are experts at communicating in visual terms what words can’t do alone.
They will design all creative elements of a campaign, including attractive images for ads. They will also prepare the landing page, ensuring it looks modern, appealing and professional. There are a lot of technical aspects involved, including designing the elements needed to convince someone to submit their details, UI/UX principles and call-to-actions. Infographics, presentations, logos and social media posts are also part of the package.
4. Developer
Speaking of technicalities, lead generation agencies in the UK also use many web developers. They are the ones responsible for bringing the designer’s vision to life. Responsibilities include coding the landing page, ensuring it has smooth functionality, is easy to navigate, and is fast to load; monitoring traffic; resolving website problems and updating the landing pages as needed. Web developers work in close collaboration with specialists from different disciplines.
5. Paid media specialist
The paid media specialist coordinates all aspects of the lead generation process. They will often manage the campaign and liaise with the entire team. These specialists run ads on various advertising platforms, such as Google Ads and social networking sites like Facebook and Twitter. They are responsible for setting up campaigns, selecting targeting and defining budgets. It’s a work that requires a lot of monitoring and constant adjustments to achieve the desired results.
6. Sales representative
Sales representatives are strategically positioned in the final step of a lead generation plan. They are in charge of turning leads into customers. The work is time-sensitive. Ideally, the sale should be made shortly after the lead submits their information. Excellent communication skills are paramount.
A sales representative can also work as an informant for the rest of the team, sharing customers’ profiles. It helps the agency to create more detailed personas.
7. SEO Specialist
SEO is a set of techniques aimed at helping webpages rank better on search engines like Google and Bing. An SEO specialist optimises websites for search engines, analyses data to help create SEO campaigns, plans link-building strategies, engages in outreach and ensures KPIs are met.
Join the industry
Lead generation agencies in the UK are crucial to providing business leads. Anyone interested in a career has plenty of opportunities, regardless of whether they are creative or logical. The industry is booming, and this is the right time to venture into it.